Latest in: Uncategorized

Removing Barriers to Sale Part 1: Checkout

To kick-off the year we’re taking a closer look at common barriers to sale and how to remove them. Working backwards, we’ll look at check-out, delivery costs and lead times as well product experience …
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January 19, 2021

Building an audience for an online event

Making the most of your social channels. Social media can give you fast access to a wide audience. Honing, targeting and investing in high quality content is the trick to see real results. Think …
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September 24, 2020

How has lockdown shaped upcoming trends?

As the epicentre of our lockdown, our homes have naturally felt the force of these changes more quickly than other areas of lives and it’s already clear to see that what we need and …
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July 10, 2020

Re-thinking the consumer journey

Despite the fact that the high street has been declared officially open by the government, it feels like we’re a long way off ‘normal’. But that isn’t necessarily a bad thing. They say in …
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July 9, 2020

How will house builders respond to the rise of the home office?

As the last few months have demonstrated, however, your home environment can make a big difference to your productivity. Cramped working arrangements and whole families tussling for space on dining tables has meant that …
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July 2, 2020

Are VR and AR the answer to marketing in a post-coronavirus world?

But let’s not beat around the bush: shopping in the post-coronavirus ‘new normal’ is going to feel very different. With social distancing set to be in place for the foreseeable future, industries from retail …
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July 2, 2020

“But Mummy, I’m bored!” – How brands are making family life more manageable

If your lockdown experience has been characterised by working from home while juggling full-time childcare, it would be understandable if you’ve been feeling envious of your childfree colleagues. There they are, able to take …
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June 11, 2020

The Power of Pinterest

Why brands need to get up to speed with this undervalued social media platform  With almost 300 million active users worldwide, Pinterest usage is at an all-time high and any brand with an online presence should be paying attention to this.   With consumers stuck at …
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May 13, 2020
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Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

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