Launching a furniture first.
Barker and Stonehouse called on Cool Blue to introduce consumers to Drew Pritchard's first ever furniture range.
Antiques expert and star of TV’s Salvage Hunters, Drew Pritchard, teamed up with Barker and Stonehouse to launch his first ever collection of sofas and chairs.
Featuring design details handpicked from the last three hundred years – from the English Regency period, through to the 19th century and even the 1960s – the collection perfectly captures that laid-back English country house look.
Barker and Stonehouse enlisted our help to launch the collection to consumers and press.
More than 10k
people have watched the interviews back on IGTV
1.9 million
press coverage reach
Raising £1,200
for charity
66k
social engagements
550k
social reach
The range, exclusive to Barker and Stonehouse, is inspired by 200 years of British craftsmanship.
Working closely with Barker and Stonehouse’s in-house team, we created a series of multi-channel assets using stills, video and copy, that would reach audiences across the retailer’s owned channels.
The collaboration was announced in The Times, before being covered by the wider press across print, online and podcast. It went down a storm, and views of the Drew Pritchard landing page saw a 490% increase in traffic following its appearance.
We teamed up with top interiors influencers Greg Penn (aka manwithahammer) and Kerry Lockwood to introduce the collection to their audiences using an array of engaging content, from stories and reels to big reveals on grid.
Nothing beats being able to introduce consumers to a product first-hand and when the collection is designed by someone as influential as Drew, it’s the perfect recipe for a sold-out event. We hosted two of them, inviting 150 customers into store to preview the collection and meet the man behind the designs.
“The Drew Pritchard Collection has very quickly established itself as a best seller with our customers.”
James Barker, Managing Director, Barker and Stonehouse
Roles in the project included marketing and content strategy, art direction and storyboarding, design, event management, influencer collaborations and PR.
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