The new store, located next to the popular Metrocentre shopping mall, took two years to build and is stocked with an extensive range of furniture from leading brands and designers.
The store also features a specially designed oak and glass hot-desk bar and lounge area, where customers can relax, meet friends, or work.
The Gateshead store opening marked the beginning of a new chapter in Barker and Stonehouse’s 77-year history. The company already had a strong following in the area, but we were tasked with driving even more foot traffic to the store during the bank holiday weekend.
We achieved this by hosting a series of VIP customer events for existing customers in north and south Tyneside. We also ran a variety of marketing campaigns in the run-up to the opening, including coverage in local lifestyle magazines, a press and influencer lunch in the Chadwick & Co. café, and engagement with interiors-focused regional influencers.
After the private viewing, Joanna Lumley met and greeted customers in the store. She also cut the ribbon to officially open the store, which was a great moment for the Barker family and for the thriving furniture retailer.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
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