Duresta wanted to target a younger, more style driven audience and had the perfect collaboration lined up to do this. Fusing fashion with interiors, it had partnered with the iconic British designer, Matthew Williamson, to create a striking new collection of sofas and chairs. It was a bold new direction for the much-respected British brand, and it needed to be executed carefully to ensure it landed with the right audiences.
When it came to launching the partnership, our task was two-fold. We needed to reach potential customers and inspire them to take a closer look at the collection, but we also needed to catch the eye of key retailers and encourage them to buy into the collection too.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
ercol: Centenary CampaignA 100 years of craft.
SleepeezeeReawakening a sleeping giant.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.