Fashion forward.
Luxury British sofa brand Duresta approached Cool Blue to help it reach a new generation of customers.
Duresta wanted to target a younger, more style driven audience and had the perfect collaboration lined up to do this. Fusing fashion with interiors, it had partnered with the iconic British designer, Matthew Williamson, to create a striking new collection of sofas and chairs. It was a bold new direction for the much-respected British brand, and it needed to be executed carefully to ensure it landed with the right audiences.
When it came to launching the partnership, our task was two-fold. We needed to reach potential customers and inspire them to take a closer look at the collection, but we also needed to catch the eye of key retailers and encourage them to buy into the collection too.
24 Million
People reached through editorial coverage
207%
Increase in engagement on Instagram
48%
Increase in followers on social media
Our first task was to create the right assets; they would set the tone for the campaign and needed to grab the attention of our target audiences at first glance.
The collection launched at Harrods, presenting us the perfect opportunity for a luxury launch party, with a guest list to match. From members of the press to A-list celebrities and influencers, the event was attended by the great and the good from both the world of interiors and fashion.
Our press outreach campaign was kick-started with an exclusive 5-page feature in The Telegraph magazine and followed by multiple features, interviews and focuses in target press over the following months.
Selected Works
French Bedroom - EventFemale-founded British furniture brand.
Interior Trends for 2025Project type
The Floor RoomCreated to transform the world of flooring
The Floor Room - Social MediaEnhancing the brand’s social media presence
Concept BespokeOffering exceptional design, build and maintenance services for prestigious properties.
Spiral CellarsWine cellars less ordinary.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
MAP
T. 0191 375 9150