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Fashion forward.

Luxury British sofa brand Duresta approached Cool Blue to help it reach a new generation of customers.

Duresta wanted to target a younger, more style driven audience and had the perfect collaboration lined up to do this. Fusing fashion with interiors, it had partnered with the iconic British designer, Matthew Williamson, to create a striking new collection of sofas and chairs. It was a bold new direction for the much-respected British brand, and it needed to be executed carefully to ensure it landed with the right audiences.

When it came to launching the partnership, our task was two-fold. We needed to reach potential customers and inspire them to take a closer look at the collection, but we also needed to catch the eye of key retailers and encourage them to buy into the collection too.

24 Million

People reached through editorial coverage

207%

Increase in engagement on Instagram

48%

Increase in followers on social media

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Our first task was to create the right assets; they would set the tone for the campaign and needed to grab the attention of our target audiences at first glance.

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The collection launched at Harrods, presenting us the perfect opportunity for a luxury launch party, with a guest list to match. From members of the press to A-list celebrities and influencers, the event was attended by the great and the good from both the world of interiors and fashion.

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Our press outreach campaign was kick-started with an exclusive 5-page feature in The Telegraph magazine and followed by multiple features, interviews and focuses in target press over the following months.

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Ready to be more relevant?

Selected Works

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.

ercol x 2LGReaching millions with a message of pride.

French BedroomA luxury bedroom furniture brand.

EggerImagine. Create. Egger.

HerdysleepOut-of-the-box brand strategy.

Barker and Stonehouse & Drew PritchardLaunching a furniture first.

ercol: Centenary CampaignA 100 years of craft.

SleepeezeeReawakening a sleeping giant.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.

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Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
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T. 0191 375 9150

www.coolblue.co.uk