Imagine. Create. Egger.
EGGER approached Cool Blue to help bring strategic thinking to the launch of a new product.
Founded in Austria in 1961, global family company EGGER produce wood-based panel products, supplying top hoteliers such as Hilton, national and international rail services such as LNER and Eurostar, as well as working with the commercial and leisure sectors in 24 countries.
Our objective was to develop a stand-out marketing strategy to support the launch of a new product range, creating differentiation in the market and attracting architects, specifiers and interior designers.
The resulting strategy focused on the emotional resonance of space, using an array of visual and verbal assets to tap into different moods and feelings.
We developed a campaign strapline that focused on the core elements required to make standout spaces for people to live, work and socialise: Imagine. Create. Egger
A variety of themes helped to provide clarity around decision-making and develop a more focused way of communicating the EGGER offer.
The campaign was translated across multiple channels, from the brand's website and social channels through to its exhibition stands and printed marketing materials.
For two months, we took over the window at Material Labs, a design resource library in central London
Our role included marketing strategy, art direction, design, animation and videography.
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