Reaching millions with a message of Pride.

To coincide with the London Pride Festival, we commissioned award winning design studio 2LG to create limited edition ercol LOVE Seats that champion diversity through design excellence, colour and collaboration.

Celebrated for its 100 years of expert craftsmanship and furniture making, ercol’s reputation and consumer base is solid and well-established.

Our proposal was an exciting collaboration project that would ensure the brand was recognised with a new consumer group, for all the right reasons.

The aim was to bring colour, vitality and fun into some of ercol’s most well-loved classic products, presenting the brand in a new way to a new audience of future customers.

Together ercol and 2LG created four limited-edition LOVE Seats. A spark of creativity that catapulted our summer of campaign activities into the minds of the media, designers and influencers across the UK.

34 Million

Reached through editorial coverage


Direct social media engagements


Articles published

Our proposal was an exciting collaboration project that would ensure the brand was recognised with a new consumer group.


The chairs were featured at the Pride Pop-Up Shop, in Covent Garden during Pride Week and then auctioned off for charity at the Pride Gala Auction, hosted by Vogue Editor, Edward Enninful.


The campaign generated an organic reach of 34 million people through the 136 editorial articles that were published.


Roles in the project included concept and strategy, design, art direction, video creation, marketing and PR.

Like what you see?

Selected Works

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.

ercol x 2LGReaching millions with a message of pride.

French BedroomA luxury bedroom furniture brand.

EggerImagine. Create. Egger.

HerdysleepOut-of-the-box brand strategy.

Barker and Stonehouse & Drew PritchardLaunching a furniture first.

ercol: Centenary CampaignA 100 years of craft.

SleepeezeeReawakening a sleeping giant.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.


Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
T. 0191 375 9150