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Out-of-the-box brand strategy.

Luxury bed maker, Harrison Spinks, chose to work with Cool Blue to launch its first bed-in-a -box product, herdysleep.

A collaboration with the much-loved Lake District brand, herdy, the new mattress combined traditional bed-making techniques with clever technology and a core ingredient: Herdwick wool. Sourced from Cumbrian farmers who were paid above market rate, every herdysleep mattress contained at least one fleece.
 
Cool Blue was enlisted to help launch herdysleep, crafting an identity for the brand and introducing it to consumers via the press and social media.
 
We devised a strategy that focused on the brand’s luxury credentials, targeting customers at the higher end of the market with aspirational imagery and beautifully crafted copy, which brought together each strand of the story.

42 Million

Reached through editorial coverage

10

Leading national media editors tried the mattress

820,000

Reached through social media

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We created stand-out lifestyle and brand photography, which positioned the product as a luxury item, whilst nodding to themes of craftsmanship and countryside.

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One of our central assets was a brand book, which told the story of herdysleep across 24 beautifully designed pages.

We invited ten leading editors from key titles, such as The Telegraph and ELLE Decoration, to spend the night on a herdysleep mattress at the 5-star London Edition Hotel

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Like what you see?

Selected Works

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.

ercol x 2LGReaching millions with a message of pride.

French BedroomA luxury bedroom furniture brand.

EggerImagine. Create. Egger.

HerdysleepOut-of-the-box brand strategy.

Barker and Stonehouse & Drew PritchardLaunching a furniture first.

ercol: Centenary CampaignA 100 years of craft.

SleepeezeeReawakening a sleeping giant.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.

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Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

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T. 0191 375 9150

www.coolblue.co.uk