A collaboration with the much-loved Lake District brand, herdy, the new mattress combined traditional bed-making techniques with clever technology and a core ingredient: Herdwick wool. Sourced from Cumbrian farmers who were paid above market rate, every herdysleep mattress contained at least one fleece.
Cool Blue was enlisted to help launch herdysleep, crafting an identity for the brand and introducing it to consumers via the press and social media.
We devised a strategy that focused on the brand’s luxury credentials, targeting customers at the higher end of the market with aspirational imagery and beautifully crafted copy, which brought together each strand of the story.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
ercol: Centenary CampaignA 100 years of craft.
SleepeezeeReawakening a sleeping giant.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.