KBB Birmingham

Industry Insights from kbb Birmingham 2024.

Europe’s leading kitchen, bedroom and bathroom trade show, kbb Birmingham, returned to the city this week.

The show offers industry brands a valuable opportunity to showcase the newest products and innovations whilst providing further opportunity to network with industry connections. We headed there to get the lowdown on the latest news – here’s a round-up of our highlights.


Britain’s best-loved range cooker brand, Rangemaster, showcased its newest and most popular models. The brand also exhibited its new pastel colour palettes which was launched in response to the growing demand for more characterful and colourful kitchens which shows no sign of slowing down. We particularly loved some of the latest pastel Rangemaster models which blended classic country kitchen style with the latest cooking innovations, highlighting how opting for traditional style doesn’t mean compromising on modern technology.


Samsung Electronics

As Artificial Intelligence continues its transformative trajectory, tech giant, Samsung Electronics unveiled its first AI washing machine. This new model offers consumers the usual, expected functions and features of a regular, run-of-the-mill washing machine with an added AI eco cycle. This cycle can cleverly determine the type of fabric and measure how dirty the clothes are, washing them accordingly at the appropriate length of time and at the correct temperature, saving time, money and energy. Its sleek, minimalist design was created to be displayed by homeowners, rather than hidden behind cabinetry, highlighting how appliance design is no longer an afterthought. We expect to see further AI launches across the kitchen and bathroom industry over the coming months and years.

House of Rohl

Over at luxury décor portfolio, House of Rohl, there was much to see and experience. Included within its roster are British brassware brand, Perrin & Rowe, basins and accessories business, Shaws, bath and basin brand, Victoria + Albert and brassware company, Riobel. We were particularly interested to see the Victoria and Albert Seros collection. The Seros bathtub and basin were created in partnership with a sculptor and made using a mould based on the sculptures. The Seros pieces have sculpted, curved silhouettes which encapsulate the fluid expression of water.  The collection was launched to reimagine the bathtub or basin as a work of art as the role of the bathroom continues its evolution from an overlooked room in the home to a sanctuary where design is carefully considered, and a space where homeowners enjoy spending time.


Victoria and Albert

Armac Martin

Luxury Birmingham-based hardware brand, Armac Martin, recently unveiled its new branding as it continues to innovate and evolve whilst celebrating its heritage as it marks 95 years in business. Armac Martin displayed its hardware collections in its home city, showcasing a selection of well-crafted pieces from knobs and pulleys to brass mirrors, all designed and crafted to elevate homes beyond the everyday. Our highlight was its latest launch, Cocktail – a decadent collection inspired by Birmingham’s cocktail district which reimagines traditional glassware silhouettes as hardware – an elegant addition to any kitchen!


Right. Armac Martin Cocktail hardware. Image credit: Armac Martin

Ca Pietra

There was a riot of colour and pattern over at the stand of luxury stone and tile brand, Ca Pietra. Stripes were blended with florals and abstracts combined with geometrics on its eye-catching display of tiles. These latest designs are reflective of the current trend for bolder, more colourful homes as consumers shift away from grey and move towards braver styles.


It is clear from our visit to kbb Birmingham that whilst many kitchens and bathroom products were once an afterthought, rather than a careful design consideration, this is no longer the case. From new launches in bold colours, patterns and shapes to innovative technology and clever artificial intelligence, we had a very interesting and insightful visit to this year’s show, hearing about how the industry continues to evolve to meet and drive consumer demand. With so many brands operating within the kitchen and bathroom industry, it can be difficult to cut through the noise and reach your target audience, whether that be consumers, architects, designers or specifiers. If you need help enhancing your profile and amplifying your brand whether that be through targeted press coverage or engaging social media content, we can help you to stand out within a crowded market. We’d love to hear from you so please get in touch.

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Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

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