Reawakening a sleeping giant.
With 160 mattress companies in the UK and with annual sales of £36m, we were on a mission to prove Sleepeezee was more than just another mattress brand.
Our strategy was grounded in research, carried out by PwC, which gave us invaluable insight into the market and challenges within the customer purchase journey.
Armed with the knowledge that the three most important decision drivers when purchasing a bed were price, size and comfort level, we developed a first-of-its-kind website, which placed these decision factors at the forefront of the purchase journey, allowing customers to filter their options based on personal criteria.
The website also supported the footfall aims of Sleepeezee’s partner retailers by helping customers find their nearest stockist following the make-up of their dream bed on the website.
3%
conversion rate on D2C store (June 2019).
4.2x
Sales YOY comparison.
152.6%
Growth on Facebook.
313.4%
Growth on Twitter.
Our campaign strapline ‘Everything’s easy when you Sleepeezee’ promoted the positive impact of a good night’s sleep and the influence this has on our overall health.
'Everything's easy' broadcast advert
TV personality Dr Ranj joined the brand as an ambassador in 2019. Both highly engaging and credible, he reinforced our key health and wellbeing messages and advocated for the brand across his own social media channels, as well as in our media outreach.
Inspiring content and strong lifestyle photography boosted Sleepeezee’s following, engagement and brand awareness across social channels.
“Cool Blue delivered on every aspect of the brief I set them. They were highly effective in delivering a brand strategy that revitalised the Sleepeezee brand, brought it to new retail and consumer audiences and gave existing retail customers more reasons to promote our brand over others.”
Joe Wykes, CEO ADOVA UK
Roles in the project included brand strategy, consumer research, web design, event management, art direction (video and stills), PR and social media
Selected Works
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French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
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