Our strategy was grounded in research, carried out by PwC, which gave us invaluable insight into the market and challenges within the customer purchase journey.
Armed with the knowledge that the three most important decision drivers when purchasing a bed were price, size and comfort level, we developed a first-of-its-kind website, which placed these decision factors at the forefront of the purchase journey, allowing customers to filter their options based on personal criteria.
The website also supported the footfall aims of Sleepeezee’s partner retailers by helping customers find their nearest stockist following the make-up of their dream bed on the website.
Joe Wykes, CEO ADOVA UK
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
ercol: Centenary CampaignA 100 years of craft.
SleepeezeeReawakening a sleeping giant.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.