July 2, 2020

How will house builders respond to the rise of the home office?

As the last few months have demonstrated, however, your home environment can make a big difference to your productivity. Cramped working arrangements and whole families tussling for space on dining tables has meant that many more of us are reassessing our homes and considering how we can carve out a ‘home office’.

This presents a big opportunity for house builders. The state of the housing market may still be uncertain right now, but it’s clear that there is a need for high-quality housing that addresses our need for spacious, comfortable and well-built home working spaces.

More than just a roof over our heads

The role of the home has never been more important. For years, busy professionals have had to endure lengthy commutes, with their homes serving as little more than dormitories. Location has been the watchword of the buying and letting market for years, as workers seek a home base close to important transport links.

But with more and more companies signalling no return to the 9-5 office environment, the time we spend under our roofs has increased considerably, and with it our whole sense of what we want from our homes.

Buyers and renters now need to know that their homes will offer them the space they need to get their work done. Whether it’s a dedicated home office environment, light and airy living spaces to get comfy with your laptop, or even a terrace for al fresco conference calls, housebuilders now need to highlight exactly what they can offer to today’s remote worker.

Home is where the heart is

Home is where the heart is

More than ever, housebuilders and developers need to be savvy with their marketing, emphasising the emotional pull of home and the impact of comfortable and well-designed environments on our productivity and wellbeing.

Whether it’s highlighting how different spaces can be used for home working, or showcasing how the whole family can find their own slice of peace and quiet within your properties, prospective tenants and buyers want to know exactly what your property offers to them in this new normal.

Utilise new marketing tools such as AR and VR to bring your homes to life, showing how different spaces can be used for family and work life. Talk to your customers about exactly what it is that they want from their homes. And be creative with design; the traditional family home as we know it has changed radically, and customers want to be inspired by totally new ways of living and working.

Challenging times provoke real creativity. As remote working becomes the norm and we start to use our home spaces differently, developers and builders will respond with innovation and creativity the likes of which we’ve never seen before.

We work with a number of property developers and landlords to creatively engage with customers and showcase innovation within the property sector. Get in touch with us on 0191 375 9150 to find out how we can work with you.

July 2, 2020

Are VR and AR the answer to marketing in a post-coronavirus world?

But let’s not beat around the bush: shopping in the post-coronavirus ‘new normal’ is going to feel very different. With social distancing set to be in place for the foreseeable future, industries from retail to property, hospitality and travel have been forced to rethink their marketing model.

This is especially the case for big-ticket purchases that are often associated with a lengthy customer journey. How can you sell a property or a sofa to a customer if it’s trickier for them to see it in-person?



Use VR and AR to bring your brand to life

Here’s where virtual reality and augmented reality technologies can really prove their value. By using VR (Virtual Reality) or AR (Augmented Reality) in your marketing strategy, you can give customers an up-close-and-personal sense of your products or services in a way that’s safe and convenient for them.

As lockdown came into effect across the world, brands had to quickly rethink how to showcase their products to customers. Take the example of sports brand Asics. Three new shoes had been in the works for over a year, and were set to be unveiled at a glitzy, big-budget media launch in Japan, timed to coincide with the Tokyo Marathon. However, as countries around Asia went into lockdown,  closely followed by Europe, then nations across the world, Asic’s marketing team had to think on their feet to get the new shoes in front of customers.

Enter VR. Content was quickly developed that showcased the shoes in a high-tech lab, with users prompted to complete a series of games to highlight each shoe’s unique features. VR headsets were sent to journalists across the world, many of whom were now stuck at home and eager for creative content from brands. Through a combination of gamification and cutting-edge VR technology, delivered in a flash, Asics was able to reinvent the product launch


The digital layer

With almost all consumers being in lockdown for months, the ability to put smartphones and tablets down has become non-existent. Looking through these digital windows, everyone has been gazing at the world that was and the world as it’s becoming - this is the ‘digital layer’.

The consumer’s view of the world is now completely augmented with this digital layer in a way that most thought would take another five years to have such an effect. It’s happened in three months.

This new layer offers brands a great opportunity to be a part of the consumer’s life like never before, delivering digital content to them and attracting eyeballs, wherever they are in their purchase journey.


Embrace the new normal

This post-coronavirus world is an opportunity for retailers to totally rethink how we interact with customers, putting their convenience (and of course, safety) at the heart of their shopping experience.

The coming months could see the emergence of stores dedicated to contactless shopping. Shoppers could browse the store – either physically or through VR - tag the items they want, then collect their order at the door on the way out, using virtual payment methods. Not only does this option potentially save time for shop floor staff, it reduces human-to-human contact during the purchase journey, thereby protecting the safety of your customers and colleagues.


Think outside the headset

VR is an ideal tool for innovative marketers looking to engage with their customers in this new normal, but your creative thinking doesn’t have to stop there. Could this post-coronavirus world actually provide an opportunity for your brand to radically rethink your marketing strategy, using fresh thinking to connect with your customers in totally different ways?

Customer journeys will likely look pretty different in this world of the ‘new normal’. How can you engage them beyond the traditional purchase journey, instead creating content that gets them excited and inspired, well before they feel ready to make a purchase?

Whether it’s setting up a VR showroom for your property developments, gamifying your product launches or sending customers low-cost print materials teamed with an AR app so that they can engage with products in their own home for a whole new interior design layout featuring your furniture, get creative with your marketing to bring your brand right in front of your customers’ eyes.


Did you know that we’ve worked with a number of brands on AR and VR technology? Get in touch with us on 0191 375 9150 to find out how we can bring creative marketing strategies to your business.


June 11, 2020

“But Mummy, I’m bored!” – How brands are making family life more manageable

If your lockdown experience has been characterised by working from home while juggling full-time childcare, it would be understandable if you’ve been feeling envious of your childfree colleagues. There they are, able to take part in a video call without anyone wandering in to demand more biscuits, complain that the Hey Duggee episode has frozen again, or announce that they “need the toilet, NOW!”

Being a working parent has always had its challenges, but they’ve seemed particularly acute during the coronavirus pandemic, when so many of us have suddenly found ourselves not only trying to carry on with our normal jobs, but also becoming a children’s entertainer, chef and teacher rolled into one.

With schools reopening in phases, and many parents continuing to keep their children at home, home-schooling and entertainments are remaining a reality for many.

For many families, the past few months have provided an opportunity to reconnect, to spend more time with each other and enjoy a simpler and slower pace of life. Whether it’s building a fort in the living room or birdwatching from the garden, we’ve all been finding ways to pass the time and learn together.

And when boredom has hit, brands have been there to provide inspiration.

Firing the imagination

With footfall to bricks and mortar shops still low and major changes in shopping habits expected post-coronavirus, keeping your customers inspired has been key to keeping your brand relevant and front-of-mind.

Providing a steady stream of inspirational content on social media is key. Take craft brand Stitch and Story, for example. Realising that millions of people were now spending more time than ever at home, they used their

 Instagram feed to share ideas for craft projects the whole family can get involved in, launching their #stitchtogether campaign to encourage families to create together.

Meal kit company HelloFresh has looked beyond cooking to get families inspired, sharing photos from customers’ children putting their recycled boxes to good use, with creative ideas including pirate ships, toy boxes and robots.

Introducing a little levity into your brand content at times like this can really pay off, especially when you show that you understand how tough times are for everyone at the moment. By giving families simple ideas to brighten up their lockdown, they’re more likely to feel an affinity with your brand, thereby keeping you at the front of their mind when it comes to purchase journeys.

Getting through the day-to-day

Even in the middle of a pandemic, life goes on, and all the normal family activities we might have previously taken for granted – like the rite-of-passage that is a visit to the shoe shop to get measured for a new set of kicks – have to be reconsidered.

John Lewis has solidified its position as one of Britain’s favourite brands by providing useful content for families trying their best to carry on as normal, providing a handy guide for measuring your child’s feet at home. The content itself has been cleverly designed to feature a highlight of the brand’s latest children’s shoes, helping busy parents find what they need and shortening the path to conversion at the same time.

Getting customers themselves involved is also an effective way to engage with your audience and show that you are there to help them and their families get through the day. Tesco’s #FoodLoveStories campaign – previously characterised by glossy yet homely adverts sharing customers favourite recipes – has moved entirely into customers’ homes. ‘Bitesize’ videos of siblings making cookies together or proud sons following their mum’s roast chicken recipes have been accompanied by tips from celebrity chef Jamie Oliver on creating tasty family dishes.

Authenticity over product

You’ll have noticed that in all of these examples, the brands connecting most closely with families at home aren’t necessarily the ones focused on talking about their product. Sure, we’ve all been making the most of online shopping and home deliveries to keep ourselves occupied and our cupboards fully stocked, but it’s those brands that have recognised the emotional impact of coronavirus, especially on our youngest and most vulnerable members of society, that have shone through.

In the early days of the pandemic, being openly humorous or light-hearted in brand content felt insensitive. However, as the UK begins to emerge from the worst of the pandemic, there’s more room for brands and organisations to be playful in their content, using their communications strategies to provide some much-needed light relief.

By putting authenticity first, encouraging customer-generated content and being useful and inspirational, these brands have helped us all find troubling times a little easier. Boredom, frustration and stress have been inevitable in everyone’s home these past few weeks, but by using content with a sense of humour, that provides inspiration and shows how we’re all still connected, brands have captured our loyalty.

We know how to talk to your audiences. Get in touch with us on 0191 375 9150 to find out how we can help you with your brand communications strategy.

May 13, 2020

The Power of Pinterest

Why brands need to get up to speed with this undervalued social media platform 

With almost 300 million active users worldwide, Pinterest usage is at an all-time high and any brand with an online presence should be paying attention to this.  

With consumers stuck at home, many are whiling away the hours scrolling through inspirational and aesthetically pleasing content on their phones, meaning Pinterest has really come into its own. 

Figures from IPA Bellwether show that the coronavirus pandemic has led to UK marketing budgets experiencing their biggest reduction since the 2009 crash. But it’s important that brands don’t shy away from marketing, especially since evidence points to the fact that consumers are still willing to spend. A survey by global ecommerce solutions provider, PFS found that 65% of consumers had purchased more products since the lockdown began. 

The trick is to use budgets wisely by focusing on areas where there is the greatest chance of engagement.   

If more people than ever before are turning to Pinterest, brands should be adjusting their strategy to mirror this movewhere relevant and possible.  

Pinterest vs Instagram  

Alongside the meteoric growth of Instagram, the global reach of Facebook and the rise of millennial favourites such as Snapchat and Tiktok, Pinterest often gets forgotten, but it has a very valuable role to play. 

Consumers frequently turn to Pinterest early in their purchase journey, and they’re often looking for something specific. Unlike Instagram, Pinterest is essentially a search tool, which gives the platform huge potential.  

Pinterest has been slow to utilise this potential – both in terms of sales functionality and analytics, but momentum is starting to build and the number of users now engaging with shopping on Pinterest has grown 44% YOY.

Last month Pinterest added a new ‘Shop’ tabwhich allows users to filter boards and search results to show options that are not only available to buy, but in stock too. If a user is ready to complete a purchase, Pinterest just made this journey a whole lot easier.  

Build for the future 

Even if you’re a brand that’s not offering delivery or in-store purchases right now, there’s still a strong argument for building your profile on this platform, ready for when the lockdown starts to ease. This is especially the case if you’re selling furniture, kitchens or bathrooms - big ticket items that require your customers to be inspired and guided on their purchase journey. 

Whilst at home consumers will be planning longer-term updates and larger renovations and you can bet that they’ll turn to Pinterest for inspiration. You want your brand’s content to be on those boards and to ensure that each pin is linking straight to your website, so when everything is back up and running the user’s journey to your door is as frictionless as possible.  


We’re experts in connecting your brand to new customersGet in touch with us on 0203 751 0802 to find out how we can help you.  

April 30, 2020

How to creatively market your property during lockdown

Social distancing means that your potential tenants or buyers can’t view your properties in the traditional way, but there’s still plenty that can be done to keep them interested and engaged with what you have to offer.

It’s true that life will probably never be quite the same again once this pandemic has passed, and the way that we live and work is likely to change forever. Flexibility will be the new watchword, as households and businesses look more closely at their daily habits and behaviours. The lengthy commute may become a thing of the past, as many workers are questioning why they spend so much of their lives travelling too and from work when they’ve found it perfectly possible to work from home.

This provides a golden opportunity for property specialists, both in the commercial and residential fields.

By creating spaces that meet this greater demand for flexibility and by demonstrating to your prospective tenants or buyers how your properties can meet their needs, you can engage with them in an entirely different way.

Showcase your flexibility

The market may be suffering at the moment, but the bounce back will happen. Businesses, individuals and families are always going to require property; many businesses may be downsizing as the economic impact of the coronavirus pandemic takes hold, but there will still be a need for physical space.

What’s more, MDs and CEOs could use the crisis as an opportunity to look critically at their business operations. Rent and property costs are often some of the largest outgoings for a company, and as leases come to an end, innovative property companies have the opportunity to get front and centre, demonstrating how their commercial property solutions can provide businesses with the flexibility they need.

The picture is a similar one for residential property firms. With multiple generations now sharing a roof under lockdown, families will be reassessing if their home gives them the space they need. Whether being cooped up in quarantine has made exhausted parents realise that they yearn for a bigger garden or a study to escape to, or adult children realise they need to fly the nest and set up their own home, it wouldn’t be surprising if many of us start ‘window shopping’ for new properties, browsing listings online to feed their dreams of post-lockdown space.

Stay connected

To encourage tenants and buyers in their window shopping, it’s more important than ever that you make sure your properties are being seen by prospective tenants at the right stage in their customer journey.

Keeping your property listings up to date, with well-optimised copy, high-quality photos and clear descriptions, is obviously critical. But there’s plenty more than can be done well before your audience gets to the browsing stage.

If you have a GDPR-compliant database, now is the time to make the most of it with original, authentic and engaging email content. Put yourself in the shoes of your tenants and buyers – what are they likely to be interested in right now?

Whether it’s inspiration for new home décor schemes to help while away the lockdown hours, or signposting vital government support to businesses, make sure you tailor your content to your audience. It goes without saying that all content should be sensitively written; we’re living through a pandemic, after all, so it’s important to check that all external communications are appropriate to current circumstances.

If you can provide your audiences with the content they need right now, this will not only position yourself as a company keen to help, but will also mean that you’re front of mind when your audience move on to the exploration and browsing stage of their property journey.

Think outside four walls

What about those tenants who are close to signing on the dotted line, but the coronavirus lockdown either ground things to a halt, or they’ve decided to press pause until economic conditions improve?

Or, how about those who have resolved to move on in their property journey once we’re through the worst, and want the experience of viewing a property from the comfort of their own home?

VR has come on in incredible leaps and bounds in recent years. An increasing number of property companies are offering virtual viewing to clients, allowing prospective buyers or tenants to explore properties 24/7. From headset ‘walkthrough’ experiences to 360 online tours, there’s plenty you can do to showcase your property.

Even for those properties still in the planning or construction phase – and even if work has paused for now – there is still value in offering a virtual experience. Investigate how you can use 3D imaging technology to reach your buyers and tenants remotely, to help keep them engaged and excited by the prospect of their future home or workplace.

Interested in using digital marketing and immersive experiences to connect with your audiences? We can help. We work with property companies across the residential and commercial markets, and are focused on engaging your future tenants and buyers. Call us on 191 375 9150 to find out more. 

April 29, 2020

Creativity in the time of coronavirus

The Coronavirus crisis has triggered some great creative thinking-and-making from the design community. In some ways that’s no surprise, big moments in history are typically a time when art, design and copywriting play a powerful role.

Alongside the now more or less ubiquitous banking ads making the the most of the Zoom call format (the first one in this format was OK but please stop it now, it’s not clever to just keep copying one another), there have been some truly creative ads and design appearing. Some are playful, some are powerful and some are well thought out imaginative responses to the strange world we find ourselves living in.

Here are just three of our favourites. Credits attached to all work.


Unofficial Guinness Ad by freelance copywriter, Luke O’Reilly

You may have seen this on social media. It’s been something of a sensation. It’s pure genius (as Guinness would say), completely nailing the aesthetic and playful spirit of the official Guinness ad campaigns but with the added irony that it’s not an official Guinness ad at all, just the brilliant output of Luke O’Reilly’s spare time.

If Luke can do this kind of work, Guinness, come on, appoint this guy to your creative roster. Guinness has actually credited the work and posted it to their official Instagram site, so at least they have recognised the elegance of the idea and the creative talent involved. Hopefully there’ll be some paid-for work coming Luke’s way at some point soon from Guinness HQ.


St Luke’s NHS unofficial STAY HOME NOW

More of a poster than an ad per se, Richard Denney, executive creative director of branding powerhouse St Luke’s, and his colleague Al Young, created this image at the end of March, in the early days of the Stay Home, Save Lives campaign.

The idea came to Richard following a radio broadcast in which he’d heard an exhausted NHS consultant pleading with the public to stay at home to avoid spreading the Coronavirus and over-stretching the NHS.

It proves the point that the simplest creative responses can also be the hardest hitting, capturing so much from its slight alternation of the instantly recognisable NHS branding. It has been used across many official NHS social feeds to help reinforce the messaging.


Secret Cinema and Haagen Dazs – Secret Sofa

Secret Cinema is something of a cultural phenomenon. It describes itself as a ‘fully immersive cinema experience’. For anybody who has attended one of their events, you’ll know how amazing these nights are. Guests are literally plunged into the world of the movie: amazing locations, brilliant costumes, an invitation to take centre stage by acting out parts, singing, dancing, yes, they think of everything with a vast attention to detail that creates instant fandom.

A friend attended the Moulin Rouge event in London a couple of years ago and announced it one of the most enjoyable and exciting nights out they’d ever had. And that was somebody who’s done their fair share of ‘big nights out’ around the world! So, how do you bring that magic to people during lockdown? Well, they’ve set up Secret Sofa, a subscription activity that brings classic movies to stream every Friday night, along with suggestions on how to dress, things to eat and drink and a number of other suggestions that can get you into the spirit of the movie you’re going to watch. There are hangouts to join that can take the experience further.

And to make it a tad more enjoyable, there’s also a free Haagen Dazs ice cream of the week to accompany the movie, delivered to your door by courier. Well, it will never take the place of the real thing but it’s a pretty cool response for those who are missing their hit of culture and cool!



April 29, 2020

Don’t let your customers lack for inspiration during isolation

Whatever the coming weeks and months have in store for us, it’s clear that certain elements of the retail sector are never going to be the same again. Before the COVID-19 crisis, bricks and mortar retailers of all kinds were already experiencing difficulties due to the cost of high rates, dwindling footfall and the fast move to online shopping, but recent events are going to call for an entire sector re-think.

The fashion and beauty world is a clear example of how retailers are experiencing a huge change in consumer behaviour. Burberry is already reporting that in-store sales have fallen by 50%, and Next have warned of a significant sales drop this quarter, with boss Lord Wolfson saying “people do not buy a new outfit to stay at home.”

There could, however, be a silver lining for retail businesses that are already geared-up for ecommerce. In time, with more and more people remaining at home, and perhaps taking fewer foreign holidays, retailers involved in furniture, homewares and DIY may benefit from a surge of ongoing spending.

There’s nothing quite like being stuck at home all day to make you want to revamp your spare room or brighten up your kitchen. From getting a new desk to make working from home a little more comfortable, to that new slow cooker to help you finally master that stew you’ve always wanted to make, there’s plenty that retailers can be offering to help consumers spend their time in isolation a little more comfortably.

If you’ve not already invested in a smooth ecommerce user experience, now is the time to do so. Make sure that consumers can see your products in as few clicks as possible, with vibrant and engaging product descriptions to bring them to life.

It’s more important than ever to be clear about your delivery options, so make sure you have well-written copy on your site that explains how customers can get your products to their door – especially in light of the most recent social distancing measures. If you can offer delivery with minimal contact, such as leaving items in a safe place, talk about this loudly and clearly.

Consumer spending will drop, there’s no doubt about that. But if you can go the extra mile to show customers that you care about their safety and that you can still offer them the products they want, you’ll go a long way in setting up your brand for the weeks and months ahead. Remember, we don’t stop daydreaming just because we’re no longer out and about.

Give your customers the inspiration and tools that they need to create that home office or complete that DIY project they’ve been putting off. We all need to stay creative in times like these – make sure you and your customers do too.

April 29, 2020

How to strike the right tone in uncertain times

Tone can be the difference between earning trust and alienating audiences. Right now that’s particularly true, so here are a few pointers to help you get it right. Tone applies to written and spoken language so keep these tips in mind when you’re putting together that next social media post, customer email or radio script.

Tip One: In unsettling times of crisis, people will take comfort in authority. To invoke authority, make sure your language is precise and concise. Don’t ramble. Inspire confidence by using clean sentences. Resist the urge to use parentheses. If you need to qualify or explain what you’re saying think hard about whether you really need to say it. And, here’s a PR tip: don’t fake it. If you can’t say something authoritatively, it’s not worth pretending. Getting found out will lose more trust than you stand to gain.

Tip Two: Look lively. In a crisis, sometimes brands default to a stilted, scripted tone. There’s misconception the gravity of the situation calls for “official sounding” communication. You know, the sort that mimics police speak: “we regret to inform individuals our stores are closed at the present time.” Don’t tense up like this. It will distance your audiences. Show you’re tackling the issue by using energetic language. Earn empathy by using warm language. So, try: “to keep you safe, we’ve moved online. In the meantime we’re working on exciting new features to make sure we can welcome you back in store when the time is right.”


Tip Three: Be original. Try not to borrow phrasing from other brands, however tempting this can be. If you do this too much you’ll risk sounding trite. Even worse, your audiences will ignore the message. Having go-to references from other brands can be useful – but use them in moderation. On a related style note, try not to open your comms by saying “in these unprecedented times” – people have read that hundreds of times now and you’ll switch them off immediately.

Tip Four: Use sensitivity. Sure you want to be positive, but don’t be tone deaf. Come across too chipper and it will be irritating and jarring. We’ve seen some brands try rallying cries – using combative language to urge a “fight” against the virus. The Foreign Secretary recently fell foul of this – alienating thousands of people who thought the image of the fight was tasteless.

Tip Five: Honesty is the best policy. You might not have all the answers yet. Don’t be tempted to bluff it. This crisis could be long term and you’ll need to take your audiences with you. Give them reason to trust you. Don’t embellish, inform. Give your audiences useful information and they’ll stay engaged.

If you want some help to find the right words, give us a call on 0191 375 9150.

April 23, 2020

Recruiting frontline communications volunteers

Time to connect with your local communications superstars

Ironically, communications professionals don’t always have the best reputation. But now, more than ever, we can use our powers for good.

All over the country, emergency services, healthcare trusts, care providers and other frontline organisations are working hard to keep the public safe and well. But they also have another challenge: communicating in an effective and engaging way.

In this age of misinformation, where rumours about 5G masts causing pandemics and garlic as a ‘cure’ for coronavirus can spread like wildfire, frontline services are having to battle to communicate clear and accurate information that could save lives. It’s a depressing sign of the times that the World Health Organization has this month released a series of public information posters to dispel myths around COVID-19, but such is the topsy-turvy world we live in.

We’re encouraging organisations and businesses at the frontline – from emergency services to supermarkets, food delivery companies to pharmacies – to connect with the communications specialists in their network and reach out to get the support they need.

Put the call out

Asking for help is not a particularly British quality. But now, more than ever, we all need to work together to support businesses and organisations in need. From help in drafting content to graphic design, crisis communications advice or SEO support, there’s plenty that your comms volunteers can be doing something to get much-needed messages out to the general public.

Your communications contacts – either through in-house teams or local agencies – will likely be used to supporting brands and businesses of all shapes and sizes through times of crisis, and although it’s clear that this pandemic is unlike anything we’ve experienced before, there’s plenty we can all be doing to support our frontline services.

At Cool Blue, we’ve been working closely with the North East Ambulance Service since the lockdown came into effect, providing strategic support on how best to get their message out on social media. From drafting social media content to ensuring they’re connecting with the right audiences online. We’ve donated our time for free to give this vital organisation the support they need in this challenging time.

Work out what you need

Start by identify what you need most. For the North East Ambulance Service, they needed to expand their audience on Instagram, so we began working with them by ensuring that clear messages on coronavirus prevention were being communicating effectively on that platform. We’re now working with them on an ongoing basis, speaking with their team twice a week to provide advice on how best to reach their varied and diverse audience in an ever-changing communications environment.

It may be that your organisation needs to get new information online quickly, or you need to contact your service users to inform them of changes. Talk with your contacts about what exactly it is that you need, then form a plan to split responsibilities accordingly.

Be prepared to think on your feet

With the current social, economic and health climate changing all the time, it may be the case that you need different support at different times, or that your plans need to change rapidly.

Don’t be afraid to enlist help to deal with time-critical messaging. For example, if you’re a local council offering support to businesses and need to reach your audience quickly, find local volunteers who can help you keep on top of your email marketing, social media messaging and web content. You may find that the following week brings a totally new communications challenge, but now that you have people willing and able to offer you their time, you can make good use of your volunteers.

Right now, every little helps. Experts in PR, marketing, brand, design, SEO, digital marketing and more are willing and able to lend their superpowers to those who need it, and do what we can to communicate the messages the public need to hear. Once you put out the call for support, you may be surprised at how big a difference communications volunteers can make.


Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
T. 0191 375 9150