Our blog

The latest thoughts, insights and musings from our team…

The latest flooring trends and why they matter more than ever in 2026

Let’s be honest: flooring has never been the most glamorous part of decorating.

How interiors are being discovered in 2026

For decades, discovering an interiors brand followed a familiar path. A customer would visit a showroom or retail store, browse a collection, speak to a designer or sales consultant, and make a considered purchase. Physical spaces were where brands built trust, showcased quality and inspired confidence. But in 2026, the customer journey looks very different.

The New Rules of Editorial

The biggest misconception we see among interiors brands is that editorial coverage is guaranteed simply by having a beautiful product. It isn’t. Beautiful products are now the baseline and every editor’s inbox is full of them.

Bento & Zoned Garden Spaces:

Gone are the days when a garden was simply a lawn framed by flower beds. Today’s outdoor spaces are being designed with far greater intention, evolving into seamless extensions of the home that support the way we live, work and unwind.

Why Personality Has Become the Ultimate Competitive Advantage for Interior Brands

The brands people remember aren’t always those with the best products. More often, they’re the ones with the strongest personalities.

A Beautiful Morning at The Goring

There are few better ways to begin the day than gathered around a breakfast table, surrounded by beautiful interiors, inspiring company and the excitement of something new.

The New Neutrals: Why Beige Is No Longer Enough

For years, beige was the answer to everything. Need a timeless living room?

From Interiors to Exteriors: Why Homeware Brands Are Expanding Outdoors.

The boundaries between indoor and outdoor living are continuing to blur.

Curating Wonder and Delight at WOW!House

A round-up of our 2026 highlights.

The New Bathroom Aesthetic: Where Statement Stone Meets Subtle Surfaces

Bathroom design is moving in two very different directions right now.

Clerkenwell Calling:

A Day Inside London’s Most Creative Design Playground.

Why PR Is More Important Than Ever In An AI-Driven World

In recent years, the way people discover brands has undergone a fundamental shift. For a long time, digital visibility was dominated by SEO - carefully selected keywords, technical site structure, and a strong backlink profile were the primary drivers of ranking on Google.

Why Chequerboard Tiles Are Everywhere

From design-led Instagram feeds to boutique hotel openings, one design detail is appearing everywhere – chequerboard tiles.

The Rise of Thought Leadership

In a market obsessed with aesthetics, most brands still confuse visibility with authority. They look good, but they don’t say anything meaningful.

The Rise of Brand Partnerships

If there’s one thing consistently cutting through in the interiors space right now, it’s collaborations.

Carousels vs Reels

Short-form video content has dominated social media for years… and for good reason! They deliver high reach, showcase brand personality and grab attention through motion and sound.

A Season in Colour: Highlights from London Design Week 2026

This year’s London Design Week 2026 brings a vibrant celebration of colour, craftsmanship and expressive pattern.

Casa Italia

At the start of February, the Cool Blue team attended a talk at the newly redesigned Italian Embassy in London.

Why Every Interior Brand Needs a PR Strategy

Beautiful products can - and often do - go unnoticed without a clear, strategic approach to visibility.

5 Interior Trends Defining 2026

Interior design in 2026 is all about feeling. Homes are becoming more expressive, more personal, and more connected to nature and emotion.

How PR Has Evolved

The world of interiors PR looks very different today compared with ten years ago.

The Difference Between PR and Marketing

(And why interior brands need both). People often confuse PR with marketing; after all, both aim to put your brand in front of the right people.

A Celebration of Design and Dialogue

Cool Blue welcomed industry friends to the annual French Bedroom press dinner, an intimate gathering hosted at Les 110 de Taillevent.

From Unknown to Authority: Using PR to Build Credibility

In the world of furniture and home furnishings, beautiful products alone are no longer enough to stand out. With thousands of brands vying for attention, success now hinges on one defining factor - trust.

Curves, Colour and Comfort – Four Interior Trends to Know for AW/25

As the days grow shorter and the evenings draw in, our homes shift into sanctuaries. The colder months invite us to retreat indoors, but Autumn/Winter 2025 is not about hibernation; it’s about transformation.

Design Moments That Stole the Show at Decorex 2025

Here are our top five highlights from Decorex 2025 that truly stood out.

How PR Can Boost Your Brand’s SEO

While SEO ensures your website ranks for relevant searches, PR can play a powerful role in supporting and boosting your SEO efforts.

Spotted: Focus/25 Trends

September marks one of the most anticipated moments in the design calendar: FOCUS/25. At the Design Centre, Chelsea Harbour.

The Power of PR Photography: Capturing Stories That Stand Out

In today’s image-saturated world, powerful photography can make or break a brand’s visibility.

Importance of Instagram and TikTok content to grow retail brands

The power of short-form content is no longer up for debate. Platforms like Instagram and TikTok have evolved far beyond entertainment, they’re now critical sales drivers for retail brands of every size.

What’s Your Story? How to Set Your Brand Apart in a Saturated Market

In the world of interiors, we’re surrounded by impeccably styled spaces, curated aesthetics, and trend-driven visuals. With so many brands showcasing beautiful homes and polished palettes, standing out from your competitors is harder than ever.

Why Affiliate Marketing is Key to Modern Brand Growth – Especially for Interiors Brands

In today’s fast-evolving digital landscape, where competition is fierce and consumer attention is fragmented, interior brands face unique challenges.

Design Dreams Made Real: Step Inside WOW!house 2025

We visited the WOW!house 2025 at Design Centre Chelsea Harbour and stepped into a world where imagination meets craftsmanship.

Exploring Innovation and Craftsmanship at Clerkenwell Design Week 2025

Clerkenwell Design Week 2025 once again transformed London’s most creative neighbourhood into a vibrant hub of ideas, artistry, and innovation.

How to Launch a New Product Collection to the Media

Launching a new product collection is an exciting milestone for any interior, design, or furniture brand. However, without the right media strategy, even the most eye-catching or innovative collection risks going unnoticed.

A Great Coffee Table Book is More Than Just Décor

A great coffee table book is more than just décor, it’s a window into a world of style, creativity, and inspiration.

The Importance of Creating and Maintaining a Brand Tone of Voice

A well-defined tone of voice is essential for any brand, shaping how it communicates and connects with its audience.

Highlights from London Design Week 2025

This week the interiors team headed off to the Design Centre for one of the biggest design shows in the calendar, London Design Week.

The Importance of Experiential Events for the Retail Sector

In today’s highly competitive retail landscape, where online shopping and convenience are often prioritised, bricks-and-mortar stores need to find new ways to engage customers and stand out.

Interior Trends for 2025

A new year brings a fresh design aesthetic, and as we enter 2025, we’ve spotted some exciting emerging and evolving trends that are set to shape our homes for years to come.

How Can Influencer Marketing Benefit Interiors and Furniture Businesses?

In this guide, you’ll learn how influencer marketing can help brands to grow their online presence, separate them from competitors and connect with new and existing audiences.

In conversation with Porcelanosa: Redefining the art of luxury living

We had the pleasure of sitting down with the team at Porcelanosa to talk about the trends, innovations and dedication that set them apart in the luxury interiors industry.

Micro-influencers – are they the new power players of social media?

In the digital age, celebrity endorsements were once the gold standard for reaching a wider audience.

The Secret to a Successful Brand Collaboration

Our interest was recently piqued by the collaboration between luxury rug company Ruggable and Goop, the wellness brand founded by Gwyneth Paltrow.

FOCUS/2024

Design month is here, and FOCUS at the Design Centre Chelsea Harbour is kicking things off.

How to Leverage Data to Create a Powerful Pitch

In today’s competitive landscape, a strong pitch is your gateway to capturing attention and driving engagement, whether you're trying to win over investors, sell a product, or present a new idea.

Could “Lazy Taps” be the latest kitchen must-have?

One of the latest trends catching the attention of homeowners and designers alike is the “lazy tap”.

The Top 5 Interior Design Podcasts

In the world of interior design, inspiration and expertise are just a podcast away.

The Power of PR Photography: Why Brands Should Invest

It goes without saying that in today’s digital age, where visual content reigns supreme, the significance of PR photography for brands cannot be overstated.

Social Media Advertising: A Little Spend Goes a Long Way

It’s no secret that social media is the go-to platform for people to engage, share, learn and discover new ideas and content.

Meet the tastemaker – Hazel Gardiner

To kickstart Cool Blue’s ‘Meet the tastemaker series’, we caught up with Hazel Gardiner, the Founder and Owner of Hazel Gardiner Design, to delve into her involvement at RHS Chelsea Flower Show.

Putting the wow into WOW!house

This month, the award-winning designer showcase, WOW!house, has returned to Design Centre Chelsea Harbour for its third instalment.

Clerkenwell Design Week 2024 Highlights

As one of London’s leading design shows, there was much to explore and discover with over 600 curated events, 160 participating local showrooms, 300 exhibitors, numerous panel discussions and, as always, a roster of site installations.

Why your Social Media Strategy Needs a Reboot in 2024

Social media is constantly evolving, and with trends coming and going in the blink of an eye, the need for constant adaptation has never been more important.

Why agency support can be the key

Investing in the services of an external marketing agency can supercharge your brand and unlock its potential.

London Design Week 2024

Last week, one of the most exciting shows within the interior design calendar kicked off with the annual event at the Design Centre, Chelsea Harbour – London Design Week.

Industry Insights from kbb Birmingham 2024

Europe’s leading kitchen, bedroom and bathroom trade show, kbb Birmingham, returned to the city this week.

Trend Report: Maison et Objet and Paris Déco Off 2024

From Maison et Objet to Deco Off, we’ve rounded up our highlights from brands we’ve always adored to new designers who’ve given us even more to swoon over.

Top Tips for Planning and Executing Events

Cool Blue Interiors has many years’ experience in organising and executing successful PR events for a wide range of clients, from product launches to store openings.

Clerkenwell Design Week 2023 Highlights

Design festival, Clerkenwell Design Week, returned to London between 23rd – 25th May for its 14th edition and its biggest programme of events to date.

Tête à Tête with Sean Harkin

In conversation with Sean Harkin, Head Gardener at The Inner Temple.

Out & About: Notes from The House of Grey Creative Breakfast

Things we saw, details we adored and ideas to steal from House of Grey’s first creative breakfast, hosted at the home and studio of its founder, Louisa Grey…

ESG Strategy

Why your ESG strategy is not an optional extra – how leveraging your values can boost the bottom line.

What journalists really want

The phone rings. It’s a journalist. What should you do? What should you say? What shouldn’t you say? How do you deal with them?

Like what you see?

Say hello.

Clerkenwell Design Week 2023 Highlights OLD

Design festival, Clerkenwell Design Week, returned to London between 23rd – 25th May for its 14th edition and its biggest programme of events to date.

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Tête à Tête with Sean Harkin OLD

The first in our new monthly interview series where we chat to celebrated industry figures and lesser-known creatives.

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Out & About: Notes from The House of Grey Creative Breakfast OLD

Things we saw, details we adored and ideas to steal from House of Grey’s first creative breakfast, hosted at the home and studio of its founder, Louisa Grey…

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Why your ESG strategy is not an optional extra

Customers, clients, investors and the public are talking more and more about ‘ESG’ but what does it mean and how can you make it work for your business – as well as for the greater good?

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Clerkenwell Design Week 2022 OLD

From sustainable innovation and multi-sensory spaces, to décor trends for the seasons ahead, discover what's coming up in the world of design inside our Clerkenwell Design Week 2022 trend report.

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What journalists really want when they give you a call

The phone rings. It's a journalist. What should you do? What should you say? What shouldn't you say? How do you deal with them?

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Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Our blog

Like what you see?

Say hello.

Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Contact:

sayhello@coolblue-interiors.co.uk
Instagram

London

Soho Works, 2nd Floor
180 Strand, Temple
London
WC2R 1EA
MAP
T: 0203 535 0222

Newcastle

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
MAP
T. 0191 375 9150

www.coolblue.co.uk

Cookie Policy
Privacy Policy

Copyright © Cool Blue Interiors 2025. All Rights Reserved.

Our blog

Like what you see?

Say hello.

Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Contact:

sayhello@coolblue-interiors.co.ukInstagram﻿

London

Soho Works, 2nd Floor180 Strand, TempleLondon﻿WC2R 1EAMAP﻿T: 0203 535 0222﻿

Newcastle﻿

Toffee FactoryLower Steenberg’s YardNewcastle upon TyneNE1 2DFMAPT. 0191 375 9150

www.coolblue.co.uk

Cookie Policy Privacy Policy﻿

Copyright © Cool Blue Interiors 2025. All Rights Reserved.

sayhello@coolblue-interiors.co.uk
Instagram

Soho Works, 2nd Floor
180 Strand, Temple
London
WC2R 1EA
MAP
T: 0203 535 0222

Newcastle

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
MAP
T. 0191 375 9150

Cookie Policy
Privacy Policy