a black and white image of the original ercol chair factory in High Wycombe

A centenary campaign.

Iconic British furniture makers ercol approached Cool Blue to help create a buzz around its 100th anniversary.

To mark ercol’s centenary year, Cool Blue coordinated a wide-reaching media campaign to communicate the history, heritage and craftsmanship behind the brand, as well as its vision for the future.

The campaign saw Cool Blue place more than 20 in-depth features with target media, from interviews with the chairman, the directors and the designers, to news articles about centenary product launches. Press were encouraged to visit ercol’s factory and HQ in Buckinghamshire to see the product being made and speak to the craftspeople whose skills are such an intrinsic part of the brand.


Brand features

8.9 Million

Total circulation


Return on investment

An exclusive and in-depth feature with the Financial Times kick-started the campaign and set the tone of the year to come.

a black and white image of the original ercol chair factory in High Wycombe
wooden ercol dining table with three black butterfly chairs and a pendant light
ercol anniversary cabinet in light wood finish
Black and white image of the ercol chair factory in High Wycombe

Ready to be more relevant?

Selected Works

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.

ercol x 2LGReaching millions with a message of pride.

French BedroomA luxury bedroom furniture brand.

EggerImagine. Create. Egger.

HerdysleepOut-of-the-box brand strategy.

Barker and Stonehouse & Drew PritchardLaunching a furniture first.

ercol: Centenary CampaignA 100 years of craft.

SleepeezeeReawakening a sleeping giant.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.


Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
T. 0191 375 9150