A centenary campaign.
Iconic British furniture makers ercol approached Cool Blue to help create a buzz around its 100th anniversary.
To mark ercol’s centenary year, Cool Blue coordinated a wide-reaching media campaign to communicate the history, heritage and craftsmanship behind the brand, as well as its vision for the future.
The campaign saw Cool Blue place more than 20 in-depth features with target media, from interviews with the chairman, the directors and the designers, to news articles about centenary product launches. Press were encouraged to visit ercol’s factory and HQ in Buckinghamshire to see the product being made and speak to the craftspeople whose skills are such an intrinsic part of the brand.
22
Brand features
8.9 Million
Total circulation
5:1
Return on investment
An exclusive and in-depth feature with the Financial Times kick-started the campaign and set the tone of the year to come.
Selected Works
French Bedroom - EventFemale-founded British furniture brand.
Haddon Crafting Luxury BathroomsProject type
Interior Trends for 2025Project type
The Floor RoomCreated to transform the world of flooring
The Floor Room - Social MediaEnhancing the brand’s social media presence
Concept BespokeOffering exceptional design, build and maintenance services for prestigious properties.
Spiral CellarsWine cellars less ordinary.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
ercol: Centenary CampaignA 100 years of craft.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
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