Enhancing the brand’s social media presence
The primary objective for the social media strategy was to enhance the brand’s presence within the interiors and flooring industry, with the main objective to increase brand awareness and engagement across all social media platforms. The key platforms included Instagram, Facebook, Pinterest and LinkedIn.
Strategy and Execution
Cool Blue worked closely with the brand to develop an effective social media strategy to raise brand awareness and position The Floor Room as the leading flooring expert in a competitive marketplace. The content focused on visually appealing and informative posts and user-generated content, with a posting frequency of two to three times a week. The success of the campaign was measured by engagement metrics and follower growth, with an insightful report provided monthly.
Alongside an organic social media campaign, The Floor Room’s objectives were to enhance brand visibility, generate sales and drive traffic to the website through a paid advertising strategy. This was achieved by promoting the brand’s product and service offering, raising awareness of its stores, developing time-limited promotional campaigns and creating cross-promotional activities. A multi-channel approach was used with a moderate budget, and the outcome was measured through hard metrics, including impressions, accounts reached, and click-through rates, with regular performance reports provided to again track progress.
Over the course of seven months, we achieved the following results:
Selected Works
The Floor RoomCreated to transform the world of flooring
The Floor Room - Social MediaEnhancing the brand’s social media presence
Concept BespokeOffering exceptional design, build and maintenance services for prestigious properties.
Spiral CellarsWine cellars less ordinary.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
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