French Bedroom: Press Event.

Brand building event for female founded British Furniture Brand.

From luxury beds and bedroom furniture to premium bed linen and timeless accessories, French Bedroom is an online boutique highlighting the very best in French Bedroom design. Founded by Georgia Metcalfe, French Bedroom designs are timeless, feminine, and hand-crafted to last a lifetime.

With a desire to elevate Georgia Metcalfe’s presence within the media landscape, and to position French Bedroom as the go-to brand amongst key media titles, we were tasked with hosting an intimate dinner with top-tier journalists to forge stronger relationships between the brand and the publications. The intimate affair would allow journalists to immerse themselves in the French Bedroom lifestyle and for the founder and team to personally thank everyone for their continued support over the last 12-months. Our goal was to position French Bedroom and Georgia Metcalfe as a design authority within the bedroom and homewares industry.

Harnessing our strong relationships with the media, we hosted the intimate dinner in a chic, central London location, where we invited top-tier journalists from a range of publications including:

Cool Blue used this event to announce French Bedroom’s successful year of sales, its upcoming new launches and how it champions female-founded businesses. A prime networking opportunity where French Bedroom was able to meet with the journalists and build strong relationships for future collaborations.

Following the event, coverage was achieved in top-tier publications including Financial Times, House & Home, The Observer, The London Magazine, Homes & Gardens and House Beautiful. French Bedroom’s founder, Georgia Metcalfe, has become a first-choice spokesperson for titles including Ideal Home and the brand continues to gain attraction for a number of upcoming bedroom features.

Our takeaway:

The event proved how important it is for journalists to immerse themselves within a brand. Building strong relationships helps us to shape French Bedroom’s brand narrative and allows Metcalfe to develop a voice of authority for all design and bedroom-led features.