Wine cellars less ordinary.
British-based Spiral Cellars is world-renowned for the design and installation of premium wine cellars and rooms into luxury homes. With more than 35 years’ of experience in creating wine storage that is in tune with opulent design schemes, the look and feel of all marketing materials for the company were paramount.
Cool Blue was tasked with updating the look and feel of the brand to convey the quality and excellence of the product, as well as effectively communicating core messages to target audiences through a variety of print and digital media.
20%
increase in website traffic
14,000
eyeballs reached through first edition of Cellar Life
20%
increase in sales enquires
It was immediately apparent that Spiral Cellars’ seasonal magazine, Cellar Life, didn’t do justice to the quality and craftsmanship of its unique product and service.
We worked with Spiral Cellars to research and understand its audience, delving into the demographic, gender and lifestyle choices of its typical customer base. We used this information to attract contributions from relevant lifestyle experts and celebrities for the publication, as well as to inform our decision around companies to approach for advertising space.
We also developed a mobile version of the magazine - the lifestyles of the target market suggested that the ability to read on the go and share details with their peers quickly and easily would be beneficial. For Spiral Cellars, this led to an increase in circulation and brand recognition within its target market.
Within a niche market, we understand that SEO is vital for securing brand awareness with potential customers. We worked with the client to develop a list of search terms that enabled our skilled copywriters to create search-friendly, engaging content to be used across the website. By including a blog in our website design, we provided a space to host timely, relevant and search optimised content on an on-going basis.
Ready to be more relevant?
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