How to Leverage Data_Header Image_Blog_#2

How to Leverage Data to Create a Powerful Pitch

In today’s competitive landscape, a strong pitch is your gateway to capturing attention and driving engagement, whether you're trying to win over investors, sell a product, or present a new idea. Although new launches are always of interest to the media, the most effective tool at your disposal is data

Data is not only a great driving force when it comes to gaining the attention of key journalists, but it can also be used to influence new designs. When it comes to paint and wallpaper, there are hundreds of great brands to choose from, along with colours, patterns and finishes, but how do you stand out from your competitors? A brand needs to lead a conversation when it comes to trending colours, because consumers often like to follow the crowd!

Here’s how to effectively leverage data to supercharge your pitch and position your brand as a market leader!

Image credit: Lick

1. Start with a Strong Hook

Every pitch needs to grab attention right from the start, and data can be a great way to do this. Begin your pitch with a percentage, an impressive growth metric, that highlights the scale of the opportunity to set the stage for the rest of your pitch and the story you’re wanting to tell.

For instance:

“Leading wallcovering brand has seen a 300% increase in sales across murals over the past 12 months”
“Green paint continues to be the most popular colour choice amongst consumers as leading paint brand has seen a 70% increase in web searches”

By opening with data, you’re not just stating a claim, you’re proving it. This immediately sets a tone of credibility and piques the interest of journalists and other audiences. This type of data helps to contextualise the market and shows that your brand is not only operating in a space with tremendous growth potential but could also be leading the way!

2. Back Your Product Claims with Performance Data

When showcasing your paint products, highlight specific performance metrics that differentiate your brand from competitors. Use data to support claims around product durability, coverage, drying time, or eco-friendliness.

For instance:

“Our premium paint covers 30% more surface area than the industry average, reducing the number of coats needed and saving customers both time and money.”
“Our low-VOC formula has 50% fewer harmful emissions than conventional paints, making it the ideal choice for environmentally conscious customers.”

Backing your product's strengths with concrete data makes your claims more believable and positions your brand as reliable and trusted.

3. Using data to lead industry trends and buying habits

To position your brand as an authority within a competitive market, you need to provide information that allows your brand to lead a story. To reinforce the brand’s authority within the marketplace, having a key brand spokesperson is just as important as they’re able to provide comment that backs up an insight and share tips and tricks.

For instance:

“As consumers demand more from their homes, we have noticed a 300% increase in mural sales over the past 6 months. Murals are a great way to bring a story to life, and as we spend more time at home, consumers have become more open to adding extra personality and something different to their spaces.”
“Yellow is going to be big in 2024 and pairing this beautiful and rich sunshine shade with refreshing touches of whitewashed English-country-inspired furniture is the perfect way to embrace this trend for spring.”

Image credit: Andrew Martin x Kit Kemp

4. Influencing product design

Data can not only reflect past and present product performance but also project future potential. If a brand is noticing a rise in web searches on the term ‘botanical wallpaper’ but this isn’t something the brand offers, then data-based searches are able to influence the development of future designs and collections.

For instance:

Introducing our newest range of Limewash Paints. Since the start of 2024, we have noticed a 50% uplift in searches for the textured finish and we have now launched this new finish available in our 10 best-selling shades to meet consumer demand.
Bringing the outdoors in, with our newest collection of botanical-inspired wallpapers. With the rise in the biophilic design, our WALLFLOWER collection has been inspired by the British countryside, a trend expected to dominate our homes for 2025 and beyond.

Image credit: Graham & Brown

Incorporating data into your pitch can turn a standard presentation into a persuasive and powerful story. Whether you’re pitching to investors, partners, or customers, data lends credibility, substantiates your claims, and drives home the potential of your idea. However, the key is to balance the right amount of data with effective storytelling—use it to inform, persuade, and ultimately inspire action.

So, the next time you’re preparing your pitch, remember: the right data can be the secret to your PR success.