Image credit: Barker and Stonehouse, Stylist: Amy Neason, Photographer: Mark Slater
The Power of PR Photography: Why Brands Should Invest
It goes without saying that in today’s digital age, where visual content reigns supreme, the significance of PR photography for brands cannot be overstated.
High-quality photography is not just an add-on to a marketing strategy, it is a vital component that can enhance brand perception, increase engagement, provide inspiration and most importantly, drive sales.
Whether you’re promoting a product, highlighting key trends or even showing off your room set offering, high-quality photography is one of the most important assets a brand can have. It’s a wise investment for all brands seeking innovative ways to stand out and to make a lasting impact. So why do PR shoots bring unparalleled value to a brand?
1. In a crowded market, it’s important for your brand to stand out and PR shoots offer the opportunity to present your brand in the best possible light. Not only does it help create a strong visual identity, but high-quality, professional photographs instantly elevate your brand’s image, making it appear more polished and credible. This enhanced perception is crucial in attracting and retaining customers, creating an aspirational way of life.
Image credit: Sleepeezee Stylist: Diana Civil Photographer: Russell Sadur
2. A picture is worth a thousand words, and with brands all having a unique story to tell, photography is a powerful storytelling tool. Whether it’s highlighting a product, showcasing behind-the-scenes moments, or capturing customer experiences, professional photos convey emotions and narratives that resonate with viewers. This storytelling aspect humanises your brand and creates an emotional bond with your audience.
3. Journalists are always on the lookout for new launches, trends and imagery so it’s important to have an asset bank that caters for their needs. Considered, standout photography is a great way to increase the changes of getting your brand featured across a wide range of key publications that are consumed by your target audiences. PR coverage extends the reach of your message and positions your brand as a leader in its field - high quality, editorial imagery is key to unlocking this.
Image credit: Ercol x 2LG Photographer: Megan Taylor
4. Consistency is key in building a strong brand identity. PR shoots provide a library of cohesive, high-quality images that can be used across various marketing channels, from social media to websites, newsletters and more. Professional PR photography ensures that your brand’s visual message is consistent and compelling everywhere it appears, which is essential for brand recognition and for building trust with key audiences.
5. As we look to the future, digital first continues to be a key objective for many brands, and high-quality imagery can significantly improve a website’s SEO. Optimised images and specific key words can help drive organic traffic from image search results. Additionally, visually appealing content encourages visitors to spend more time on your site, reducing bounce rates and potentially improving your search engine rankings.
Image credit: Herdy Sleep Stylist: Elkie Brown Photographer: Jon Day
Although photoshoots are often an upfront investment, the benefits they provide offer long-term value. Images can be repurposed for years to come (especially when these include best-selling products) and can be utilised across multiple platforms. The value they bring extends far beyond beautiful photos – they improve brand perception, build stronger media relations, increase engagement, and are effective in storytelling.
Image credit: Barker and Stonehouse Stylist: Diana Civil Photographer: Mark Slater
By investing in PR shoots, brands can unlock their full potential and navigate the competitive landscape with confidence and distinction.
At Cool Blue, we craft high-quality photography, from trendsetting looks to timeless visuals. Our deep knowledge of interiors and extensive network of stylists and photographers ensures your brand leaves a lasting visual impression.
Interested and want to find out more? We’d love to chat!
E: londonpr@coolblue.co.uk
Selected Works
The Floor RoomCreated to transform the world of flooring
The Floor Room - Social MediaEnhancing the brand’s social media presence
Concept BespokeOffering exceptional design, build and maintenance services for prestigious properties.
Spiral CellarsWine cellars less ordinary.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
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