Victoria McCartney
Executive Director
BA Hons, MIPA
A professional marketer with experience across a wide marketing mix. Victoria’s key strengths are in the ability to maintain strong strategic direction whilst managing and delivering complex campaigns across multiple teams and stakeholder functions.
Victoria works with client brands to help them form their vision, mission, goals and strategies. She is highly experienced in analysing brand positioning within markets, measuring performance of marketing campaigns, monitoring market trends and finding new growth strategies.
Victoria is a Member of the Institute of Practitioners in Advertising (MIPA).
Selected Works
French Bedroom - EventFemale-founded British furniture brand.
Interior Trends for 2025Project type
The Floor RoomCreated to transform the world of flooring
The Floor Room - Social MediaEnhancing the brand’s social media presence
Concept BespokeOffering exceptional design, build and maintenance services for prestigious properties.
Spiral CellarsWine cellars less ordinary.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store.
ercol x 2LGReaching millions with a message of pride.
French BedroomA luxury bedroom furniture brand.
Duresta & Matthew WilliamsonFashion forward.
EggerImagine. Create. Egger.
HerdysleepOut-of-the-box brand strategy.
Barker and Stonehouse & Drew PritchardLaunching a furniture first.
SleepeezeeReawakening a sleeping giant.
Cool Blue is a full-service agency that pays special attention to the interiors sector. We make waves in the home and lifestyle world, whether by helping brands find new relevancy or supercharging their sales, our strategic expertise makes brands like yours achieve their goals.
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