A wealth of knowledge and expertise

Agencies offer unrivalled expertise and experience working as an extension of your in-house team to deliver results. Agencies are often specialists in specific industries – here at Cool Blue Interiors, we are experts in the interiors, retail, and homeware sectors, meaning we have our finger on the industry pulse and are attuned to the interiors industry and its latest goings-on. We keep up to date with news of the latest developments, launches, collaborations and stories and we have years of experience of working with leading brands. We understand the challenges facing brands within this competitive industry and know what businesses need to do to stay ahead of the game. Hiring an agency allows you to tap into this wealth of knowledge and expertise and breadth of experience to ensure that your business can cut through the noise and connect with its audience.

Additional time and resources

One of the biggest benefits of hiring an external agency is that it is a cost-effective way of acquiring much-needed additional time and resources. In-house marketing teams are often time poor and must juggle multiple tasks, from PR and social media to influencer marketing. As these dynamic disciplines continuously evolve, in-house teams may struggle to dedicate the requisite amount of time to each of these. This is where agency support can prove hugely beneficial – agencies consist of highly experienced and knowledgeable individuals, each of them experts in their fields, whether that is copywriting, graphic design, PR, or social media. Hiring a full-service agency gives your business access to this invaluable expertise across multiple disciplines – this can be the equivalent of hiring several in-house experts at a fraction of the cost. It also frees up time so your in-house team can focus attention on the activities listed in their job description.

A fresh perspective

Another benefit of hiring an external agency is that they can provide a fresh perspective. Whereas an in-house team is deeply immersed in the brand, working solely for one business, agencies are agile and work across multiple brands within the same sector. Continuing to come up with new and innovative ideas year-on-year can prove challenging for in-house teams, especially when it can be difficult to see the bigger picture when team members must be focused on the detail of the day-to-day. An external agency can provide a fresh and creative perspective on a multitude of things – from a business’ branding to its social media strategy, drawing on its broader industry knowledge to support with the implementation of new and more creative ways of working.

Little black book

When it comes to PR, relationships are everything. Without good journalist relationships, it’s increasingly difficult to achieve coverage for stories and new launches and you may find that your pitches are often ignored. Building a media database and crucially building relationships with key journalists at key target publications means the difference between your pitch being ignored or your brand being featured. It can be difficult for an in-house team to dedicate the time needed to build, maintain, and nurture these relationships but hiring a PR agency gives you access to its little black book of key editors and tastemakers, allowing your business to harness these relationships and reap the rewards.

In an increasingly competitive, challenging, and crowded market, it can be difficult to stand out amongst your competitors and reach your target audience. Hiring a full service, external agency can be the key to unlocking your business potential whether you need support with a full rebrand or help with devising and implementing a PR and social media strategy.

If you are a brand in the interiors, retail or homeware sector and would like to explore how we can help your brand, PR, or social media activities, we’d love to hear from you. Get in touch.